Search Engine Optimization (SEO) is the process of optimizing web pages or websites to make the website search engine friendly to get higher positions in search results. Search engine optimization about presenting information on your website so that the Search Engines are able to know what your website is all about.
Main purpose of SEO is to design and develop a website to rank well in search engine results and improving the volume and quality of traffic to a website from search engines. When online website promotion is concerned SEO becomes a necessary consideration for getting high ranking on GOOLE & other search engines
On Page SEO – Techniques that search engines recommend as part of a good design.
Off Page SEO – Techniques that search engines do not approve and attempt to minimize the effect of.
Relevant & competitive Keyword Research.